Evolution of technology has brought about a revolutionary change as nowadays modern day lifestyle seeks greater dependence on technology even for day to day trivial jobs. Mobile phones have made communication conquer new milestones, curbing barriers of distance and time. Mobile phones have not only changed the whole spectrum of the world but also given marketers an opportunity to reach out to the audience in a much effective manner and with a stronger brand communication. Mobile marketing can be defined as a process of planning and executing various marketing strategies devised to reach the audience through mobile devices, mostly smartphones. Mobile marketing provides customers with a brief information of goods and services in a simpler form.
Andreas Kaplan has wonderfully defined mobile marketing as “Any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device.”
Mobile advertising has evolved exponentially over the last few years. The year 2014 recorded the highest number of milestones achieved in the last decade or so. Mobile marketing companies such as Affle, a Singapore headquartered Mobile Audience as a Service (MAAS) Platform Company is creating superior and benchmarking mobile marketing trends in the modern day marketing world. To create a strong communication with the desired mobile audience, marketers have set some trends to get desired results.
Marketers are investing more in the development of mobile apps, which in the modern technological world is setting a baseline for brand communication. Mobile apps that are compatible with smartphones and have unique and attractive features as per the business model are flooding the market. Location based service apps are also finding solid ground. Marketers are aiming at providing people with location-based apps that can provide accurate and quick services to users wherever they may be. Social and utility apps have also created quite a boom, and these apps are definitely here to stay for long.
Affle, being one of the leaders of mobile marketing provides a platform to leading global commerce and marketing giants to promote and optimize their prominent mobile apps. The company already has 500 MN profiled users, thus providing well-integrated audience procured from multiple supply sources with a unified and reusable intelligence. Affle has an extensive audience outreach over their marketplace, private exchanges and programmatic channels.
Since app development is setting new trends, it’s crucial for any app development brand to stay connected to their current users and also retain their users who aren’t active on the app anymore. Hence, mobile marketers work towards devising concrete marketing plans to reach their desired objective and platforms. Affle has established itself as a leader in terms of providing optimal mobility solutions to big global brands.
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